BUSINESS TRACK
Students in the BUSINESS TRACK manage a talent roster of 10-14 student artists during the semester, produce live eventS, plan and execute the end of semester road tour and interact with professionals in the Nashville entertainment industry.
ARTIST MANAGERBOOKING AGENTVENUE MANAGERCONTENT CREATORSTUDIO MANAGERMUSIC PHOTOGRAPHYMUSIC PUBLISHERCONCERT PROMOTERROAD MANAGERTALENT COORDINATORBUSINESS TRACK STUDENTS
Coordinate all aspects of at least one CMC LIVE show including:
stage plots
lineup
posters
run of show
transitions/emcee
social media / digital media
stage management
Plan and Execute an end of semester TOUR in one or more of the following capacities:
Tour Manager
Assistant Tour Manager
PR/Marketing
Business Management
Manages 2-3 artists
Build a portfolio for each artist
Network through meetings and lectures with industry professionals
BUSINESS TRACK TAKEAWAYS
Build a professional resume
Digital media and design training
Learn how to create and read booking/management contracts
Proficient on Master Tour software
Managing artists (experience)
Show producing (experience)
Social Media Marketing training including content creation, analytics, and advertising
Branding training; learn basics of brand growth, marketing plans, and building brand awareness
Business Track FAQs
What is the Business Track?
The Business Track is designed for students who want to learn the business side of music and entertainment. Students gain experience in artist management, marketing, event production, promotions, branding, leadership, and project management while helping oversee real-world creative projects.
What careers will the Business Track prepare me for?
The Business Track can help prepare students for careers in artist management, tour management, event coordination, marketing, promotions, talent relations, booking, entertainment administration, and creative entrepreneurship.
How does the program teach real-world music industry practices?
Students learn by doing. Business Track students help manage events, coordinate artist projects, contribute to marketing initiatives, support productions, and participate in planning and executing the Road Tour. The focus is on practical experience rather than simply studying theory.
Why is Nashville a great place to study the music business?
Nashville is one of the world's most influential music cities. Students are surrounded by artists, venues, publishers, labels, managers, producers, and entrepreneurs, providing unique opportunities to learn, network, and gain firsthand exposure to the music industry.
Will I have opportunities to work with industry professionals?
Yes. Throughout the semester, students interact with working professionals through classes, guest speakers, industry visits, networking opportunities, and mentorship relationships that help bridge the gap between education and career development.
UPCOMING Semester DATES
FALL 2026
ORIENTATION 8/22-23
CLASSES START 8/24
CLASSES END 12/3
SPRING 2027
ORIENTATION 1/16-17
CLASSES START 1/18
CLASSES END 4/29
